Our Brand Story
Karen Alexander Weddings is the new brand name for Ruby Tuesday Events. I’ve given the business a fresh new look because I’ve come a long way since the days of hiring out vintage crockery as a side hustle to my full time hospitality job.
My background is working in high end hotels and restaurants, specialising in event management and wedding planning but I always longed to work for myself. I also needed a creative outlet, so in 2011, I started collecting vintage china to hire out for weddings and events and Ruby’s Tea Party was launched. This quickly took off and then evolved as I started to provide decorations and floral arrangements and the business grew into Ruby Tuesday Events. Along the way my signature style has been developed into a ‘laid back luxe’ style for couples who want a beautiful wedding day that tells their personal love story but without the hassle of organising every little detail and the old website had become outdated so it’s time for something new.
So what’s changing?
Well the name has changed! The business name, Ruby Tuesday Events. was evocative of a retro, vintage style that I originally built my business around but along the way I’ve realised that isn’t why people come to me. My couples book me because of my knowledge of how a wedding day operates and my expertise in designing a wedding that not only looks beautiful, but also functions properly so that everything can run smoothly. Wedding styling is a lot more than suggesting a few pretty things to decorate a venue, it’s about thinking through each part of the day and working out how to tell the story of the couple while maximising the guest experience as well as creating a beautiful backdrop for lasting memories in photographs and wedding videos. My new name reflects the personal touch that comes with choosing me as your stylist, there are no set packages here, every wedding design is customised to suit each couple and their unique celebration.
We are also now fully focused on styling and fresh flowers. It really is my passion to dress a space and transform venues with carefully thought out colour palettes, personalised details, and lots and lots of beautiful flowers. My roots in the wedding industry come from being there on the day and running the show and I believe that this is what sets me apart from other stylists. I have a deep understanding of how the day needs to flow and what each supplier brings to the occasion and I use that knowledge to design something beautiful while ensuring that nothing gets in the way of the guests enjoyment. But I’m not a 20 something wedding coordinator who can do a 14 hour shift in heels and with a hangover anymore! I’m 40 in a couple of months time and I’m lucky enough to have 2 wonderful young children at home who are my whole world and the reason I strive to do the best job I can for my couples. Because of this, we are no longer offering on the day wedding coordination so that I can focus all of my energy on the full styling service and still have time left to raise my family while they are little. I can certainly recommend a great wedding coordinator if you need someone to help you on the day, just ask and I can point you in the right direction.
We are also introducing some minimum fees for new bookings going forward. This is to reflect the demand for our services and also the modern times that we are living in. Covid has certainly had an impact on my business and one of the things that has changed is that I am no longer booking more than one event on the same day. For various reasons, I have reduced the team of people working on each event, one of those reasons is the safety of the team. Our Covid safety plan means that we can’t have teams of 3 travelling in the same vehicle on set up day and I’m not bringing in extra floral designers to help with the preparation of the flowers so I’m only booking one wedding a day for the time being. This gives me the opportunity to focus all my energy on each event and make sure every detail is carefully executed. This reflects the way the business has naturally developed into a service that you can rely on for support in the run up to the wedding day because we are focussed on you and your special day.
Ultimately, it is the visual branding that has changed to catch up to the services we were already offering. My core brand values of being approachable and helpful with a strong customer focus while creating a dream wedding using my expertise are firmly set at the heart of everything I do and I wanted a place to show off what I consider to be our best work in recent times. It was a real labour of love designing the new look and I hope that you love it as much as I do!
I can’t wait to get back to delivering beautiful, thoughtful weddings in 2021 (hopefully) and I’m looking forward to having new images to share on the real weddings pages. Love is not cancelled and we will be back stronger than ever to help people celebrate the most special day with their loved ones.
If you’re planning a wedding please get in touch to talk about how I can help you design your dream day. I’d love to help you make it beautifully unique.